Do you need to evaluate or create basic training for your sales organization that focuses on, not only product information, but also on techniques and skills required to present a targeted value proposition? Is training offered to your sales personnel, but it lacks excitement, focus and does not engage the participant in the learning process? Are there sales tools that need to be reviewed, created, or assimilated into your sales organization that are more streamlined and effective in the delivery of information?

"The mechanics of running a business are really not very complicated when you get down to the essentials. You have to make some stuff and sell it to somebody for more than it cost you. That's about all there is to it, except for a few million details." John L. McCaffrey

Providing a learning environment for sales personnel, including sales engineers, who are in direct contact with customers to ensure that the appropriate solution is chosen and a collaborative relationship is built and maintained.

A learning environment that promotes behavior change and is supported with comprehensive materials and tools that can be utilized on the job. An environment that focuses not only on Sales skills and techniques, but also on understanding aspects of the solution being sold or supported and the intricacies of developing a relationship with the customer.

Sales Training covers aspects of New Hire Orientation, Product Training, Basic Selling Skills as well as Advanced Training Offerings such as Negotiation Skills and Account Management.

"...her course, her delivery and her ability to connect with those of us in the room was the best I have ever seen! Although I have been trained by solution selling experts while at Cable and Wireless, GTE Internetworking, and ATT Global Markets - the combination of Cindi's experience and training clearly made her the most credible and effective trainer I've encountered. In three days I felt fully capable to drive the maximum revenue possible within my role. Having "owned" revenue responsibility in the past - I would highly recommend her to a business as a strategic resource for revenue acceleration" Gary Nonnan Senior VoIP Sales Engineer More Testimonials »

• Develops a working partnership with client based on collaboration and mutual trust to:
  
  

  Clarify sales objectives and performance expectations. Identify specific performance requirements to meet objectives and expectations. Identify key skills and techniques of top performers. Assess current sales performance. Identify 'gap' between current and required performance. Identify training offerings to address the 'gap'. Design and develop training materials and tools to be utilized in the appropriate learning environment. Deliver training in appropriate format to the sales audience. Test participants to validate assimilation of information and utilization of specific skills and techniques addressed during training. Provide reinforcement tools to ensure retention of information and behavior change. Assess performance changes back on the job.

"It's what you learn after you know it all that counts." John Wooden

• Understanding the Customer: Market and Specific Buyers
  
  
• Presentation Skills
  
  
• Discovery Skills
  
  
• Closing & Handling of Objections
  
  
• Negotiating Skills
  
  
• Account Management
  

"I have had the pleasure of working side by side with Cindi in training: developing materials and making presentations. She has an amazing ability to design training that targets a specific audience and effectively facilitate the program. Cindi is always a consummate professional in not only the work she does offering the highest quality of materials, but also in how she interacts with the people she is directly influencing both outside and in a classroom setting. Cindi would be a great advisor to any team and I would value the opportunity of working with her again in the future!" Shawn Vandergriff Director of Sales Engineering, Covad Communications More Testimonials »

• Having a training expert help determine what your organization needs and customizing training to focus on specific areas targeted for appropriate audiences.
  
  
• Sales Training taught by an expert in the area of instruction, facilitation and helping sales personnel understand the value of developing relationships with key customers. This will result in:
  
  
  • Faster ramp-up of sales personnel
    
    
  • Longer retention of information and utilization of skills
    
    
  • More effective interactions with customers
    
    
  • Increase long-term customer base
    
    
  • Increased revenue stream
    
    
• A set of customized sales tools that personnel can use on a daily basis that:
  
  
  • Are easy to access
    
    
  • Are easy to understand and utilize
    
    
  • Provide essential information, guidelines, tips and traps for being more effective on the job.
    
    
• Provide training that improves sales performance resulting in:
  
  
  • Increased competence and confidence of sales personnel who engage with the customer
    
    
  • Increased customer satisfaction
    
    
  • Increased revenue stream